Abstract: Basketball Training Market is essential to promete mass sports, it has postive meaning to the development and optinize of sports, especially for teevogert and schools.This paper adopts the methods of questionnaire investigation and statistical analysis to research the supply and demand of basketball training, the price mechanism, supply and demand mechanism, the present situation of the market medium and so on in Sichuan Province, finding that Sichuan basketball training market supply is mainly dominated by private training institutions. The main demand comes from teenagers with diversified characteristics. The price factors are determined by both training level and venue costs. In Chengdu, the balance of supply and demand decides the prices, while it is not so obvious in other cities. The market media seem to be limited with only traditional patterns.

Key words: Sichuan Province, basketball training, status quo, influence factors