Abstract: Based on field theory, the paper analyzes the individual maintenance and cultural assimilation, narrowness and scientificity, the performance of economic functions and the sale of traditional culture. In the choice of theory and practice, paradox and surpassing, we should develop the traditional minority sports culture from following aspects: the modern and traditional fusion, the rationalized establishment of market orientation, the coordination of the stakeholders’ relationship, the natural heritage as well as the promotion of scientific development path, etc.

Key words: tourism, field theory, ethnic minorities, traditional sports culture