Abstract:

As a tourist attraction, the Shanjiang Miao's Museum provides a new field for the modern exhibition of traditional sports. Through a detailed description of the structure and form of traditional sports in the museum, this paper reveals how the traditional sports culture has been selected and packaged into tourism products or commodities. The results show that the traditional sports in national tourism fields are "new traditions" reconstructed from "original ecological activities". Based on tourists' consumption demand, some local people become tourism practitioners in the reconstruction and innovation of traditional sports under the leadership of national elites. The new traditional sports not only satisfy tourists' imagination of minority cultures, but also reconstruct local cultural ecology.

Key words: National tourism, traditional sports culture, restruction, Miao', s museum, fieldwork, minority cultures