Abstract: The new quality productive forces assertion is of great theoretical and practical significance to the high-quality development of sports in the new journey in the new era. This study analyses the internal logic of promoting the high-quality development of sports through new quality productive forces; elaborates the strategic focus in promoting the high-quality development of sports from six aspects, which include expanding the health of the whole people, renewing the youth sports, leaping up the competitive sports, promoting the sports industry, innovating sports science and technology and displaying the sports culture; and puts forward realization paths which take the construction of a leading sports nation as the target orientation, the development according to local conditions as the principle and method, the new type of whole-nation system as the fundamental guarantee, the science and technology innovation as the core driving force, and the cultivation of professional talents as the intellectual support.

Key words: new quality productive forces, high-quality development of sport, scientific and technological innovation, leading sports nation