中国立场、世界眼光、跨界方法、实践指向——体育传播研究的文化转向

doi:10.15942/j.jcsu.2019.01.002

Journal of Chengdu Sport University ›› 2019, Vol. 45 ›› Issue (1): 9-13.doi: 10.15942/j.jcsu.2019.01.002

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The Cultural Turn of Sports Communication Research Since the Reform and Opening-up in China

YANG Zhen^1,2,WANG Ao³,DUAN Mengyao³,GONG Ge³

1. Sport Culture Research Center, College of Sport Culture, Tianjin University of Sport, Tianjin 301317;
2.Center for Cultural Policy Research, University of Glasgow, UK G12 8QQ;
3.College of Sport Culture, Tianjin University of Sport, Tianjin 301317

Received:2018-08-13 Revised:2018-10-02 Online:2019-01-15 Published:2019-01-22

Abstract

Abstract: Sport communication is an approach for people to understand the world. With the perspective of Cultural Research, since 1980s the Cultural Turn has been a main trend in the development of sports communication research. The extended historic and social respective has been introduced into the sport field. With the rising of popular culture, more and more researchers tends to the focus on sports. The thesis elaborates the spread of the cultural turn in the sports idea change, the medium changes and the principal part change, which causes a series of change in vision feild, methods, and academic community in the study of the specific sport communication. Nevertheless, it put forward that the development of China's sports communication study uphold Chinese standpoint, world vision, intergating method and pointing to practice .

Key words: sport communication, Cultural Turn, development

CLC Number:

G80-056

YANG Zhen,WANG Ao,DUAN Mengyao,GONG Ge. The Cultural Turn of Sports Communication Research Since the Reform and Opening-up in China[J]. Journal of Chengdu Sport University, 2019, 45(1): 9-13.

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The Cultural Turn of Sports Communication Research Since the Reform and Opening-up in China

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