主办单位:成都体育学院
ISSN 1001-9154 CN 51-1097/G8

成都体育学院学报 ›› 2015, Vol. 41 ›› Issue (2): 28-32.doi: 10.15942/j.jcsu.2015.02.005

• GLOBALIZATION AND SPORT CULTURE COMMUNICATION • Previous Articles     Next Articles

Writing Styles and Lasting Influences of the "Gee Whiz" School and "Aw Nuts" School in the Golden Age of American Sports

BI Xuemei, LIU Dai, WEI Kun, ZHANG Wei, LI Qi   

  1. Beijing Sport University, Beijing, 100084
  • Received:2014-11-26 Online:2015-02-28 Published:2015-03-24

Abstract: The 1920s has been called the Golden Age of American Sports. Sports stars, journalists and marketing experts all came together and left their own marks. During that time, two totally different styles of sports writing were formed: the “Gee Whiz” school and the “Aw Nuts” school. They both have their own unique characteristics in theme-selecting and rhetoric. Not only have they helped establish the sports entertainment industry then, but also have had a lasting influence on times to come. Now, we can still identify the traces they left in sports writing both in America and in China.

Key words: the Golden Age of American Sports, the “Gee Whiz” school, the “Aw Nuts” school

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