主办单位:成都体育学院
ISSN 1001-9154 CN 51-1097/G8

成都体育学院学报 ›› 2025, Vol. 51 ›› Issue (2): 43-54.doi: 10.15942/j.jcsu.2025.02.05

• 体育人文社会学 • 上一篇    

数字经济发展对体育产业就业的多维影响——基于我国体育上市公司数据

徐开娟, 何劲松   

  1. 上海体育大学 经济管理学院, 上海200438
  • 收稿日期:2024-11-03 发布日期:2025-04-28
  • 作者简介:徐开娟,复旦大学博士后,副教授,研究方向:体育赛事、体育经济与管理; E-mail:qdxkj@126.com。
  • 基金资助:
    国家社会科学基金一般项目“体育产业发展促进就业的效应与政策研究”(20BTY008);国家社会科学基金重大项目“新时代体育产业高质量发展研究”(19ZDA355)。

The Multidimensional Influence of Digital Economy Development on Employment in the Sports Industry: Evidence from Chinese Listed Sports Companies

XU Kaijuan, HE Jinsong   

  1. School of Economics and Management, Shanghai University of Sport, Shanghai 200438
  • Received:2024-11-03 Published:2025-04-28

摘要: 数字经济对我国就业领域产生深刻变革,但在体育领域相关实证分析较少。文章将就业数量、就业结构以及就业质量放在同一框架中,构建出数字经济发展对体育产业就业的多维影响机制。通过体育上市公司数据,验证了数字经济发展对体育产业就业影响结果的异质性。结果表明:数字经济发展对于提高体育产业就业吸纳能力,优化体育产业就业结构具有显著作用,但对于提升体育产业就业质量的作用不明显。数字经济是实现更高质量就业的重要基石,要提高数字经济基础设施建设水平,发展体育生产性服务业,加强数字体育人才引培,有效释放数字经济对体育产业就业的巨大潜能。

关键词: 数字经济, 体育就业, 就业效应, 体育产业数字化, 就业质量

Abstract: While the digital economy has profoundly reshaped China’s employment landscape, empirical analyses focusing on the sports sector remain scarce. This study integrates employment quantity, structure, and quality within a unified framework to construct a multidimensional mechanism elucidating the influence of digital economy development on employment in the sports industry. Utilizing data from listed sports companies, we validate the heterogeneous effects of digital economy growth on employment outcomes in this sector. Key findings reveal that digital economy development significantly enhances the employment absorption capacity of the sports industry and optimizes its employment structure. However, its role in improving employment quality remains statistically insignificant. As the digital economy serves as a critical foundation for achieving higher-quality employment, we propose policy recommendations to strengthen digital infrastructure, advance sports-related producer services, cultivate digital sports talent, and fully unleash the latent potential of the digital economy in driving employment in the sports industry.

Key words: digital economy development, employment in the sports industry, employment effects, digitalization of the sports industry, employment quality

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