主办单位:成都体育学院
ISSN 1001-9154 CN 51-1097/G8

成都体育学院学报 ›› 2022, Vol. 48 ›› Issue (6): 24-30.doi: 10.15942/j.jcsu.2022.06.004

• 体育人文社会学:体育产业 • 上一篇    下一篇

价值链与创新链耦合赋能体育用品制造业高质量发展研究———基于上市企业研发投入、盈利能力与盈利质量的分析

王先亮1, 郭学庆1, 周婷婷2   

  1. 1.山东大学体育学院,山东 济南 250061;
    2.山东工艺美术学院公共课教学部,山东 济南 250300
  • 收稿日期:2021-02-26 修回日期:2022-04-07 出版日期:2022-11-15 发布日期:2022-12-01
  • 作者简介:王先亮,研究员,博士生导师,研究方向:体育产业管理研究。E-mail:201999000143@sdu.edu.cn。
  • 基金资助:
    国家重点研发计划项目“多维度主动健康大数据融合运用示范研究”(2020YFC2006804)。

Study on the Mechanism of Global Value Chain-Global Innovation Chain Coupling in Driving the High-quality Development of Sporting Goods Manufacturing Industry ——Based on the Analysis of R&D Investment, Profitability and Earnings Quality of Listed Enterprise

WANG Xianliang1, GUO Xueqing1, ZHOU Tingting2   

  1. 1. Dept. of Physical Education, Shandong University, Jinan Shandong 25006;
    2. Dept. ofCommon Course Teaching, Shandong University of Art & Design, Jinan Shandong 250014
  • Received:2021-02-26 Revised:2022-04-07 Online:2022-11-15 Published:2022-12-01

摘要: 体育用品制造业升级发展对于扩大体育产业规模、提升体育产业质量、防止体育产业“空心化”意义重大。本研究利用模型构建、回归分析等研究方法,构建了体育用品制造业全球价值链和创新链耦合机制模型,运用上市公司数据检验了耦合赋能水平,提出了“双链”耦合赋能体育用品制造业高质量发展的路径。研究得出:体育用品制造业全球价值链与创新链具有多重耦合互动关系,形成了创新升级、价值升级和耦合赋能升级三条主轴线;研发投入和盈利能力代表的价值链和创新链对企业盈利质量具有显著影响,研发投入成为体育用品企业投资新焦点,创新驱动成为对冲价值链与创新链落后的新手段,打破链条低端锁定成为体育用品业发展的新任务,双链耦合赋能成为体育用品迭代升级的新动力。研究建议:数字化蝶变重塑体育用品制造业价值链,网络化互联升级体育用品制造业创新链,耦合化创新建设“体育—科技—产业”创新共同体,生态化衔接畅通体育用品“生产—消费”循环,最终实现“双链”耦合赋能驱动体育用品业高质量发展。

关键词: 体育用品制造业, 高质量, 价值链, 创新链, 耦合, 体育产业

Abstract: The upgrading development of sporting goods manufacturing industry is of greatsignificance in expanding the scale, improving the quality and preventing the "hollowingout" of sports industry. This study constructs the coupling mechanism model of globalvalue chain (GVC) and global innovation chain (GIC) of sporting goods manufacturingindustry through the methods of model building and regression analysis, examines thelevel of GVC-GIC coupling function and puts forward the path ofdrivingthe high-quality development of sporting goods manufacturing industry through GVC-GIC coupling . It is concluded that the GVC and GIC of sporting goods manufacturing industry are in multiple coupling interactions, forming three main axes: innovation upgrading, value upgrading and coupling drive upgrading. BothGVC and GIC, represented by R&D investment and profitability, have a significant impact on the earnings quality of enterprises. R&D investment has become a new focus of investment in sporting goods enterprises. Innovation drive has become a new means of hedging thebackwardness of value chain and innovation chain.Breaking the low-end chain lock-in has become a new task for the development of sporting goods industry, and double-chain coupling has become a new impetus for the iterative upgrading of sporting goods. It is suggested that sporting goods manufacturing industry needs to reshape its value chain through digital transformation, upgrade itsinnovation chain through network connection, establish a"sports-sci-tech-industry" innovation community through coupling innovation, dredge the "production-consumption" cycle through ecological link-up, and eventually realize the goal of drivingthe high-quality development of sporting goods industry through double-chaincoupling.

Key words: sporting goods manufacturing industry, high-quality, value chain, innovation chain, coupling, sports industry

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