How to Borrow " Sponsoring Strength"——Study on the Impact of Sponsoring Following
ZHANG Yongtao1,2, WANG Hong3, ZHOU Shoujiang4
1.Department of Economic Management, Chengdu Sport Institute, Chengdu Sichuan 610041 2.School of Economics and Management,Tsinghua University,Beijing 100084 3.Commercial College,Chengdu University of Technology,Chengdu Sichuan 610059 4.Business School, Sichuan University, Chengdu Sichuan 610065
ZHANG Yongtao, WANG Hong, ZHOU Shoujiang. How to Borrow " Sponsoring Strength"——Study on the Impact of Sponsoring Following[J]. Journal of Chengdu Sport University, 2019, 45(6): 45-52.