Journal of Chengdu Sport University ›› 2019, Vol. 45 ›› Issue (2): 76-82.doi: 10.15942/j.jcsu.2019.02.012
• SPORTS SOCIAL SCIENCE • Previous Articles Next Articles
ZHANG Sen1, WANG Jiahong2
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Abstract: Based on the balanced scorecard management system,adopted the method of literature review and expert interview,developed and designed The corporate social responsibility scorecard of professional sports clubs in China. The result as followed:Integrating the political,economic,moral and emotion as a specific dimension of corporate social responsibility in the professional sport club,and ranked every individual indicators in corporate social responsibility performance scorecard,on this basis,construct a corporate social responsibility performance measurement model in professional sport club. Suggestion as followed:make a further research on the application,integration and potential of corporate social responsibility in professional sport club,promote the application of Corporate Social Responsibility performance scorecard model,which in order to promote regularly improvement and sustainable development of Chinese professional sport club.
Key words: Professional sport club, Corporate social responsibility, Balanced scorecard, Stakeholder
CLC Number:
G80-053
ZHANG Sen, WANG Jiahong. The Performance Measurement of Corporate Social Responsibility in Chinese Professional Sport Clubs[J]. Journal of Chengdu Sport University, 2019, 45(2): 76-82.
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URL: http://cdtyxb.cdsu.edu.cn/EN/10.15942/j.jcsu.2019.02.012
http://cdtyxb.cdsu.edu.cn/EN/Y2019/V45/I2/76