Abstract: The development course of Chinese sporting goods manufacturing industry transfer can be divided into the global value chain-based international sporting goods manufacturing industry transfer, the foreign investment-based international sporting goods manufacturing industry transfer, and the national value chain-based international and national sporting goods manufacturing industry transfer with each stage having different characteristics. The industry policies are the institutional power to promote Chinese sporting goods manufacturing industry transfer, the industrial structure is the structural power to promote Chinese sporting goods manufacturing industry transfer, and the industrial competition is the subject power to promote Chinese sporting goods manufacturing industry transfer. Currently, Chinese sporting goods manufacturing industry transfer is confronted with the following problems: a complete national value chain is yet to be built, block of the local government, excessive competition for undertaking industry transfer, lack of detailed planning, the ability of central and western regions to undertake transfer is limited, the negative impact of previous problems with the industry. This paper puts forward some countermeasures to promote Chinese sporting goods manufacturing industry transfer which include: to build a sporting goods specialized market-based NVC, undertake transfer through developing characteristic sports industry parks, and the central and western regions create good environment for transfer.

Key words: Sporting Goods Manufacturing Industry, Industry Transfer, Development Course, Power Mechanism