Abstract: The author investigated the diversification of social functions of competitive sports, takes it as a basis to study the routines and means for the innovation and revolution in sports major (orientation) framework design in the new age. The study shows that the currentcultivating mode of sports talentsis faced with three major problems: (1) lack of core goals as a result of overemphasis on narrowing down the cultivation goals; (2) separation of theory and practice caused by the over-discretization of cultivating modes; and (3) hindering of interdisciplinary communication arose from the over-discretization of training system. The author points out that the fundamental way to solve these problems includes: highlighting the core goals, equally valuing practice and theory, and strengthening interdisciplinary communication. Besides, this article gives suggestions for the innovation of sports major (orientation)framework design inthe new age with reference to the tree mode of German Sport University Cologne and the net mode of Springfield College.

Key words: Social Function, Diversification, Sports Major (orientation), Framework Design