主办单位:成都体育学院
ISSN 1001-9154 CN 51-1097/G8
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Journal of Chengdu Sport University
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中文
Research Progress and Enlightenment of Brand Image Transfer in Foreign Sports Sponsorship Marketing Activities
ZHANG Yongtao
Journal of Chengdu Sport University . 2018, (
2
): 49 -56 . DOI: 10.15942/j.jcsu.2018.02.009