主办单位：成都体育学院
ISSN 1001-9154 CN 51-1097/G8
导航切换
Journal of Chengdu Sport University
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中文
Research on the Relationship between Self-Concept Consistency, Brand Attachment and Brand Loyalty of Sporting Goods Consumers Based on SEM
XIE Chunlong, ZHENG Guohua
Journal of Chengdu Sport University . 2022, (
6
): 130 -135 . DOI: 10.15942/j.jcsu.2022.06.021
