Abstract: Depending on the methods of literature material, questionnaire survey and field investigations, the paper makes a comprehensive and systematic study of the current development situation of some traditional sports event schools. It is found that such schools lack innovativeness in their operation and management. They are faced with the dilemma of poor training quality, low-level athletes and ineffective supply of talents, which is caused by the students’ quality, fields, faculty and funds. Based on the situation, the paper combines the success experience and puts forward some feasible suggestions that are in line with their operation and management mechanism, layout of event structure, training target and market demand.

Key words: new era, sports schools, personnel training, sustainable development