Abstract: The assessment of non-governmental sports organizations has experienced the three stages from identification to regulation and standard management. From the logical starting point of the combination of the new institutionalism and public policy research of non-governmental sports organizations and key evidence of the new institutionalism's analysis of the policy of evaluation of the organizations,it proves that the new institutionalism theory analysis of policy change of the assessment is urgent. The study shows that there are some problems about the assessment of such organizations. The paper thus suggests the corresponding measures to achieve this goal.

Key words: new Institutionalism, non-governmental sports organizations, evaluation, policy change