Abstract: The paper explores the decisive role of sports market in the allocation of all kinds of sports resources in order to realize the new development of China’s sports. The research believes that there are still limitations and difficulties in the thinking,orientation,supply and demand,investment and financing and policies under the guidance of market’s "basic function". The belief of the “decisive role” of market in the allocation of sports resources plays a positive part in sports practice,which directly decides the positioning,system reform and design of China’s future sports development. Therefore,a series of suggestions and countermeasures are discussed in the paper.

Key words: sports market, fundamental role, decisive role, resource allocation, system reform