Abstract: Diving, a professional sport, transformed from an expert sport into a populace one through proper design on Celebrity Splash, a popular TV program, which affords lessons for the mode of development of popularization of the present competitive sports. This paper, through studying the contents, forms, ideas and characteristics of the program, not only analyses the roles and relationships between TV media and sports and summarizes the positive and negative influence on diving, but also brings to light the significance and development of popularization of competitive sports.

Key words: competitive sports, popularization, development, ", China celebrity splash ", China