Abstract: Objective: To study the model for component factors and evaluation of Chinese sports image. Methods: Document research, questionnaires and field studies. Results: (1)The image of sports is based on the objective facts of the development of sports activities, and it’s the general impression and comprehensive evaluation of the public; (2)Sports image is a system of multiple elements and dimensions,and 3)the Chinese sports image is composed of five first-level dimensions,17 second-level dimensions and 58 three-level indicators.Conclusion:The image of sports environment,event,organization,public relations and propaganda are the four dimensions of Chinese sports image,and the image of sports personnel has no significant effect on the construction of Chinese sports image.

Key words: Sports Image, Component Factor, Evaluation Model, Sports Comprehensive Index