Abstract: Using the methods of literature review, expert interview and comprehensive analysis, starting from the latest concept of block chain and its corresponding technology path, this present paper makes an exploratory research on the application and development prospects of the big data platform in the field of sports. At present, the development and application boom of sports big data has arrived. The existing methods of storing and using sports data face many challenges. The platform optimization, value mining and communication methods of sports big data are innovated constantly. Big data application in the fields of sports events, brokerage and copyright transactions and related security issues are becoming more and more prominent. Using the block chain technology to reform the means of sports big data integration and dissemination has strong technical and innovative features, and is very important for the collection, dissemination and utilization of sports information. Through theoretical research and technical analysis, this present paper has preliminarily clarified the feasibility and implementation strategy of applying block chain technology in sports field, and pointed out the specific path to innovate sports big data integration and dissemination mode.

Key words: sports information, block chain, sports big data, data integration, data dissemination