Abstract: The present paper aims to construct an integrated conceptual model of physical exercise behavior change through questionnaire survey, statistics and stage intervention. 343 urban residents, chosen through stratified random sampling, were taken as subjects to receive test on the discontinuity of exercise behavior stages and the difference in exercise behavior variables across stages. The study shows that there are stages in individual’s sports exercise behavior. Based on the findings, the author proposes the procedure, methods and measures for sports exercise behavior intervention. The research results provide evidence for stage-matched health behavior intervention.

Key words: exercise behavior, behavior change, stage discontinuity, stage-matched intervention