Abstract: Using the methods of literature review, field survey and interview, and taking an interpretation of dual properties of public sports resources as its basis, discusses the government-market coordinated regulatory mechanism of public sports resources allocation and its effect The results show that: (1) the allocation of public sports resources is determined by their attributes, namely, the public attribute and the economic attribute. The allocation can be realized through government plans and market operations. The core problem is to harmonize the relationship between government and market; (2) the relationship between government and market mutually supplementary, coordinated, promotional and unified, “government failure" and "market failure" coexist in reality. Therefore, a diversified coordinated regulatory mechanism between government and market(enterprises, social organizations and citizens) needs to be developed; (3) Government's advantage lies in its planning. Government can play a leading role through participation, guidance, supervision, regulation; Market’s advantage lies in its production. Market can play a decisive role through the supply-demand mechanism, the price mechanism and the competition mechanism; (4) Only by seeking coordinated governance of effective market and promising government, and preventing the misplacement of government and market in their relationship can the allocation of public sports resources be optimized.

Key words: Public Sports Resources, Optimal Allocation, Effective Market, Promising Government, Coordinated Governance