关键词: 中国乒乓球队, 创业, 体育, 教育化, 职业化, 普及

Abstract: Chinese table tennis association puts forward "the third business plan" on the basis of ensuring the leading position, popularizing and improving Chinese table tennis both at home and abroad as the core task. China, as a table tennis power in the world, is the first country to take sustainable development path of sports education and marketization in the domestic dimension. The event management center plays its role to work out rules, organize, coordinate and arbitrate the concerning affairs. It should also strengthen commercial operation of domestic and international competitions, organize competitions and performances, regulate the layout of primary and secondary schools with traditional sports events, etc.

Key words: Chinese table tennis, business plan, sports, education, professionalization, popularization