关键词: 体育消费统计, 居民住户调查, 统计方法优化

Abstract: Using the gross national product expense method,factor analysis method,and multiple-end equal-interval index household samplingsurvey method, and taking 4100 families in 52 districts in 11 cities and 1390 households in 13counties(districts) in Xi’an as empirical subjects, the author conducted a one-year-long bookkeeping statistical survey on resident’s sports consumption statistical indexes. Based on the above survey and by referring to the current survey approach of household income, expenditure and living conditions, and theories related to consumption economy, sports economy and economic statistics, the author tries to optimize sports consumption statistical methods and index system in China so as to reinforce public sports consumption statistical services. The author proposes that sports consumption statistical system in China be established through establishing sports consumption statistical agency of the General Administration of Sport of China and an expert research institute for sports consumption statistics, and formulating the Survey Scheme and Implementation Plan for Urban and Rural Residents’Sports Consumption Statistics.

Key words: sports consumption statistics, household survey, optimization of statistical methods