Journal of Chengdu Sport University ›› 2016, Vol. 42 ›› Issue (3): 61-65.doi: 10.15942/j.jcsu.2016.03.011
• SPORT HUMANITIES AND SOCIAL SCIENCE • Previous Articles Next Articles
LI Fang
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Abstract: Taking the media environment paradigm as its logical starting point, the present paper conducts a study on the reports of 2014 Brazil World Cup and 2015 Asian Cup posted on Weibo, Wechat and news client of Sina, Tencent, Sohu and Netease-the four major portals in China. The author investigates from four dimensions-communication subject, communication content, users’ experience and communication ecology, the difficulties facing portal’s mobile communication of large-scale sports events and explores the practical way to promote the healthy and sustainable development so as to provide some implications for the transformation and development of portals.
Key words: Portal site, large-scale sports events, mobile communication, dilemma
CLC Number:
G80-056
LI Fang. Analysis on Portal’s Dilemma Over Mobile Communication of Large-scale Sports Events[J]. Journal of Chengdu Sport University, 2016, 42(3): 61-65.
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URL: http://cdtyxb.cdsu.edu.cn/EN/10.15942/j.jcsu.2016.03.011
http://cdtyxb.cdsu.edu.cn/EN/Y2016/V42/I3/61