关键词: 篮球协会, CBA, 改革, 利益, 博弈, 体育治理

Abstract: China Basketball Association is an important part of basketball management system. However, due to system reasons, its degree of self-development is insufficient, and the ability to integrate resources has not been effectively developed. From the angle of cooperative game, this paper analyzes the existing problems in the process of association reform and puts forward the following suggestions by means of documentary analysis and expert interview. A cooperative game mechanism should be established based on the principle of equality. Through fair negotiation and full gaming, it should break the information asymmetry and gradually form a common view on reform targets. Furthermore, a mandatory contract should be established and responsibility should be clarified. Intensive mechanism should be improved to arouse the enthusiasm of various stakeholders and form efforts to promote reform and development.

Key words: China Basketball Association, CBA, reform, interests, game, Sports mangenment