基于IPA分析的我国大型体育赛事商业运营的服务质量评价与改进研究
于萌,朱焱,王玮瑛
A Study on the Evaluation and Improvement of Service Quality in Commercial Operation of Large Sports Events in China Based on IPA Analysis
YU Meng, ZHU Yan, WANG Weiying
成都体育学院学报
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2018, (4): 35
-41
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DOI: 10.15942/j.jcsu.2018.04.006
