基于社会认知理论对赛事媒介传播效果发生机制的解读

张业安，肖焕禹

Interpretation of the Media Spread Effect Mechanism of Sports Events Basedon Social Cognition Theory

ZHANG Ye-An, XIAO Huan-Yu

成都体育学院学报 . 2013, (4): 33 -37 .