基于SEM的体育用品消费者自我概念一致性、品牌依恋、品牌忠诚的关系研究
谢春龙, 郑国华
Research on the Relationship between Self-Concept Consistency, Brand Attachment and Brand Loyalty of Sporting Goods Consumers Based on SEM
XIE Chunlong, ZHENG Guohua
成都体育学院学报
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2022, (6): 130
-135
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DOI: 10.15942/j.jcsu.2022.06.021