关键词: 体育全球治理, 议程设置能力, 体育国际话语权, 提升策略

Abstract: Using the literature method, this article takes China's international sports agenda-setting ability as the research object, identifies the dilemmas faced by China's international sports agenda setting and analyzes the influencing factors from the perspective of global sports governance. On this basis, this article proposes the strategies of improving China's international sports agenda-setting ability, aiming to promote China's participation in global sports governance and build a sports community with a shared future. The article suggests that the connotation of China's international sports agenda-setting ability includes the ability to frame issues, the ability to narrate attributes, the ability to build platforms, and the ability to control the audience. To improve China's international sports agenda-setting ability, we are faced with four dilemmas: the discourse commanding heights are occupied by the West, the subject of issue framing is relatively homogeneous, a discourse system with Chinese characteristics has not formed, the international public opinion environment is not optimistic, the construction of digital media platforms is hindered, and the layout of foreign exchanges is yet to be spread out, and targeted strategies of integrating China and foreign countries are insufficient. To enhance China's international sports agenda-setting ability, it is necessary to strengthen the awareness of international agenda-setting, explore the consensus on issues concerned both China and foreign countries, construct local sports discourse system, create a favorable external public opinion environment, build a variety of flagship media platforms, broaden the layout of international sports communication, conduct extensive research on the international public, and cultivate global sports governance talents.

Key words: global sports governance, agenda-setting ability, international sports discourse power, enhancement strategy