关键词: 冬奥会, 国际奥委会, 奥运项目, 奥运场馆, 奥运财务, 奥林匹克主义

Abstract: Since Beijing's bid for the 2022 Winter Olympic Games, the Olympic knowledge is spreading rapidly. But there are some common sense mistakes in the Olympic communication currently in China. Some of them are committed by officials in sports system or even by specialized agencies related to the Olympics, some by top official media, and some by scholars from colleges. These mistakes affect the effectiveness of Olympic communication in China to some extent, even affect China's international image. Referring to relevant documents, the author selects ten of the mistakes to analyze in hope of promoting the Olympic communication. The ten mistakes analyzed in this paper include: mixed use of sports and disciplines, misreading of "applicant city", misuse of four levels of locations, inaccurate description of bidding efforts, vague financial boundary, conceptual deviation from the events set up by the host country, professional illusion on adding training venues, wrong naming of research institutes, incorrect positioning of the Olympic education, and wrong interpretation of Olympism in China's context.

Key words: Winter Olympic Games, IOC, Olympic Sports, Olympic Venues, Olympic Finance, Olympism