Abstract: The new format of the sports industry is an important engine to promote the high-quality development of the sports industry and build a sports power under the new development pattern. This paper uses the research methods of literature and logical analysis to analyze the strategic context and opportunities of the high-quality development of the new sports industry under the new development pattern, and puts forward development strategies. The research holds that the new format of sports industry is in the strategic context of Chinese modernization, building a new development pattern, scientific and technological innovation and the implementation of multiple national strategies, and is facing the development opportunities of The Times brought by the transformation of kinetic energy, dynamic leadership and content change. From the five dimensions of policy, industry and consumption, the paper analyzes the problems faced by the high-quality development of new forms of sports industry, and puts forward to improve the policy system and standardize the institutional environment for the development of new forms of sports industry. Build a digital sports industry system to help modernize the sports industry chain; Cultivate the digital intelligence sports consumption system, and promote the quality and efficiency of the new sports industry consumption market; Build a modern sports market system to enhance the vitality of the new sports industry market; Accelerate the construction of new digital infrastructure and consolidate the basic support for new forms of sports industry.