刘光同. 中国职业体育俱乐部企业社会责任评价量表的编制与应用[J]. 成都体育学院学报, 2025, 51(3): 45-57. DOI: 10.15942/j.jcsu.2025.03.05
引用本文: 刘光同. 中国职业体育俱乐部企业社会责任评价量表的编制与应用[J]. 成都体育学院学报, 2025, 51(3): 45-57. DOI: 10.15942/j.jcsu.2025.03.05
LIU Guangtong. Development and application of CSR evaluation questionnaire for professional sports clubs in China[J]. Journal of Chengdu Sport University, 2025, 51(3): 45-57. DOI: 10.15942/j.jcsu.2025.03.05
Citation: LIU Guangtong. Development and application of CSR evaluation questionnaire for professional sports clubs in China[J]. Journal of Chengdu Sport University, 2025, 51(3): 45-57. DOI: 10.15942/j.jcsu.2025.03.05

中国职业体育俱乐部企业社会责任评价量表的编制与应用

Development and application of CSR evaluation questionnaire for professional sports clubs in China

  • 摘要: 文章运用文献资料法、调查法、数理统计法等研究方法,编制我国职业体育俱乐部企业社会责任评价量表,初始量表经项目分析、探索性因素分析,建立了由保障俱乐部劳工权益(F1)、提升竞赛产品及服务质量(F2)、积极参与社区建设(F3)、倡导公平公正的体育精神(F4)、促进俱乐部可持续发展(F5)和优化俱乐部治理体系(F6)6个维度31个题项组成的评价量表。验证性因素分析的结果表明,假设结构模型与样本数据之间具有良好的适配度。应用研究的结果显示,2019年中超联赛16家俱乐部中,社会责任表现优秀的俱乐部为山东鲁能泰山和上海上港俱乐部,其中山东鲁能泰山在倡导公平公正的体育精神主题中表现相对突出,上海上港在保障俱乐部劳工权益、提升竞赛产品及服务质量和积极参与社区建设3个主题中占据优势。探索中超联赛俱乐部企业社会责任治理模式、打造中超联赛俱乐部企业社会责任品牌、增强中超联赛俱乐部自我造血功能不仅能提升中超联赛社会责任治理效果,而且有助于改善当前中超联赛多种治理的困境。

     

    Abstract: By the methods of literature review, investigation and mathematical statistics, the evaluation questionnaire of corporate social responsibility for professional sports clubs in China is developed. After item analysis and exploratory factor analysis of initial questionnaire, an evaluation questionnaire composed of 31 items in 6 dimensions: guarantee the labor rights and interests of the club (F1), improve the com petition products and service quality (F2), actively participate in community construction (F3), advocate the sports spirit of fairness and justice (F4), promote the sustainable development of the club (F5) and optimize the governance system of the club (F6) was established. The results of confirmatory factor analysis showed that there is a good fit between the hypothesis structure model and the sample data. The results of applied research showed that among the 16 clubs in the Chinese Super League (CSL) in 2019, the clubs with excellent performance in social responsibility are Shandong Taishan Football Club and Shanghai SIPG Football Club. The Shandong Taishan Football Club is relatively outstanding in advocating the sports spirit of fairness and justice, the Shanghai SIPG Football Club has an advantage in guaranteeing the the labor rights and interests of the club, improving the competition products and service quality, and actively participating in community construction. Exploring the corporate social responsibility governance mode of CSL clubs, building the corporate social responsibility brand of CSL clubs and enhancing the self hematopoietic function of CSL clubs can not only improve the social responsibility governance effect of CSL, but also help to perfect the current multiple dilemma of CSL governance.

     

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