Abstract: This paper adopts the methods of questionnaire survey , expert interview and documentary to conduct an investigation and study of the professional value orientation of PE teachers in universities in the Pearl River Delta Region. The research results indicate different degrees of such teachers' deficiencies and deviations in job involvement including professional ethics, professional promotion motivation, academic pursuit, spiritual growth, etc, whose main causes derive from three aspects: the changes in social values in the period of social transition, PE teachers' arrangement system deficiency and PE teachers' deficiency. Therefore, the paper comes up with the following suggestions: transforming these teachers' professional value orientation by perfecting the continuing education and improving the professional quality of PE teachers, standardizing PE teachers' management and promoting their professional development motivation, strengthening social supervision by public opinions and promoting their professional value orientation.