主办单位:成都体育学院
ISSN 1001-9154 CN 51-1097/G8

›› 2013, Vol. 39 ›› Issue (2): 50-54.

• Orignal Article • Previous Articles     Next Articles

Research on the Comparative Advantages of Operation Modeof Sports Venue Service Outsourcing——based on the analysis of financial data

LI Zhen, et al   

  1. Central China Normal University, Wuhan Hubei 430079
  • Received:2012-11-15 Revised:2014-01-03 Online:2013-02-20 Published:2014-01-03

Abstract: Depending on the method of documentary, ratio analysis, etc, the paper conducts a quantitative and qualitative research on the comparative advantages of sports venue service outsourcing and analyzes the present application situation of domestic and international sports service outsourcing . Ratio analysis in finance is adopted to conduct a comparative analysis of the average financial data between W sports center and Hubei, Zhejiang, Shanghai and other 15 provinces, finding that the financial operation performance of W sports center is superior to that of Hubei, Zhejiang, Shanghai and other 15 provinces. The paper thus concludes that sports venue service outsourcing can help to improve operational efficiency, reduce operating costs, promote management standardization and streamline personnel. It is suggested that the government should actively promote service outsourcing model in the application of venue operation. Venue management should change their business philosophy, improve the understanding of the service outsourcing, pay more attention to the supervision of service outsourcing quality and introduce reasonable benchmarking administration to learn service outsourcing.

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