Abstract: Literature, questionnaire, and mathematical statistics methods were used to rethink of the college football promotion in China. In order to further promote and popularize football in Chinese universities, it is necessary to rethink physical education including basic education thoroughly. Football in the end is a practical, functional sport, or football can serve as an important carrier of aesthetic, moral education, and between these two perspectives there is the need to find a balance, for the promotion of football in college it is so necessary. The key problem is that our patience. Whether to the direction on utilitarian, functional issues, or the emphasis on various educational value of football integrating into student life, is still an unresolved issue which deserves urgent attention.

Key words: college, football, promotion, rethink