Abstract: From the perspective of body sociology, this article makes a study of the phenomenon of female athletes' body alienation under media's construction as well as its reasons by means of literature and logical analysis. Conclusions are drawn as:1) body under sociological studies is the best carrier which reflects social activities and social practice. 2) body loses its subjectivity in the process of "objectification" when it becomes a production tool for benefits, and then further alienates. 3) female athletes' bodies in western sports media become the object of being forgotten and discriminated, as well as the symbolized consuming object. 4) the two reasons for body alienation are political strategy of maintaining and consolidating men's ideological hegemony as well as the drive of consumption times for economic benefit.

Key words: women athletes, body, body alienation, western sport media