主办单位:成都体育学院
ISSN 1001-9154 CN 51-1097/G8

Journal of Chengdu Sport University ›› 2023, Vol. 49 ›› Issue (4): 56-63.doi: 10.15942/j.jcsu.2023.04.008

• HUMANITIES AND SOCIAL SCIENCES OF SPORTS • Previous Articles     Next Articles

Research of the Motivation and Strategies of Innovative Development of China's Sport Industry Driven by Financial Innovation

ZHOU Xiaorui1, YANG Jianchao2, YANG Li2   

  1. 1. Business School, Chengdu University, Chengdu SiChuan 610106;
    2. Economics and Management School, Sichuan Tourism University, Chengdu SiChuan 610100
  • Received:2022-09-20 Revised:2023-03-24 Online:2023-07-15 Published:2023-08-09

Abstract: Under the view of financial innovation, focusing on the research issues of the systematic realization of the dynamics and paths of the innovative development of sports industry driven by financial innovation, this paper integrates the technical methods of case study, mechanism analysis and path construction, and points out that the sport industry’s innovated development driven by financial innovation is a four-elements’ systematic process, which includes policy and system, industrial structure, market cultivation, and product technology. The process requires policy coupling to expand effective supply in the financial market, industry coupling to unblock effect channels for the financial capital, market coupling to promote innovation and popularization of capital market, and product coupling to produce financial products and service. Under the synergistic interaction of "four couplings", a systematic realization power and path with "innovation and development of sports industry driven by financial innovation" would be formed.

Key words: financial innovation, sport industry, dynamic mechanism, coupling development, strateges and suggestion

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