主办单位:成都体育学院
ISSN 1001-9154 CN 51-1097/G8

成都体育学院学报 ›› 2014, Vol. 40 ›› Issue (9): 54-57.

• SPORTS TRAINING AND COMPETITION • Previous Articles     Next Articles

Promotion Strategy Research on Chinese Men’s Tennis’ Competitive Level

LI Wei-Guo   

  1. Chengdu Sport University,Chengdu Sichuan,610041
  • Received:2014-06-09 Online:2014-09-20 Published:2014-09-28

Abstract: Based on the analysis of international rankings, the event level and competitive performance of Chinese male tennis players, the paper believes that there are some factors that have affected Chinese tennis, such as the priority give to women’s tennis in the early development stage, the failure of the systematic arrangement to integrate with ITF and ATP, the contradiction of Chinese male players’ career and age characteristics with the world tennis field and the lack of high-level confrontation and ladder players, etc. The paper thus suggests changing the corresponding policies and increasing investment so as to speed up the integration into ITF and ATP’s competition schedule. We should also take measures to prolong players’ competition years and hire top ladder players in order to promote Chinese players level by strengthening their confrontation training, etc.

Key words: China, men’s tennis, competitive level, root factors, promotion, strategy

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