Abstract: Based on the reform and development background of the national comprehensive experimental zone between urban and rural areas, the paper aims to explore the diversified supply situation of rural public sports service. The paper, depending on the methods of literature material law, questionnaire survey and interviews, statistical analysis method and so on, discusses the diversified supply system of sports public sports services in the rural areas in Chongqing and Chengdu and comes up with the concerning new system in order to provide theoretical references for a the healthy and sustainable development of sports in the new countryside.

Key words: balanced l urban and rural development, rural public sports service, diversification, supply, empirical research