Abstract: In contemporary society, the flourishing of sports culture is closely related to the rise of popular cultural in everyday life and the presentation forms of sports culture has undergone major changes. There exists an inherent conformity between sports and popular culture. Sports, on the one hand, constitutes an important part of popular culture, on the other it integrates itself into popular culture, thus creating more development space. In the process of interaction, the development of visual media technologies makes sports well known by the public. People no longer judge popular sports culture according to traditional and default values. Showing sexy body and beauty in sports is accepted by the public and the new body aesthetic standards lead to the reconstruction of sports. The update of body view expands of the outreach of sports concept on the one hand, at the same time it promotes the sport to integrate itself into the community, making it become an important perspective for observing society separation.

Key words: popular culture, sports, visualization, body