Abstract: Through the methods of literature material and logic analysis, the paper analyzes the development situation of China's sports culture industry, believing that modern sports are of both cultural and industrial characteristics, which makes it an inevitable process for sports culture to be industrialized. The paper thus suggests that we should strengthen the government function of top-level design, create development conditions in the manner of advancing strategic vision and layout the orientation of sports culture industry based on the social tolerance as the standard.

Key words: sports culture industry, innovation, development condition