基于“中国顾客满意度理论”的大学生高校体育教育满意度研究

doi:10.15942/j.jcsu.2024.04.016

Abstract

Abstract: Based on the theory of “China Customer Satisfaction Index (CCSI)”, the PLS-SEM method was used to construct a model of college students’ satisfaction with physical education, which provides ideas and reference for the evaluation of the quality of physical education in colleges and universities. It was found that (1) teacher image is an exogenous variable in the whole model of college students’ satisfaction with physical education, and has a direct positive effect on all the variables (P<0.005); (2) teacher image and value perception have a direct positive effect on college students’ satisfaction, and student satisfaction has a direct positive effect on college students’ loyalty, and college students’ satisfaction can also reverse the effect of students’ complaints; (3) quality perception and student expectations have no direct influence on college students’ satisfaction, but quality perception can indirectly influence college students’ satisfaction through value perception. Conclusion: College students’ physical education satisfaction mainly originates from three aspects: first, the direct utility generated by teachers’ image and value perception, second, teachers’ image and quality perception can have an indirect effect through value perception, and third, college students’ expectations have an indirect effect on college students’ physical education satisfaction through the joint effect of quality perception and value perception.

Key words: CCSI, physical education, college students, satisfaction

CLC Number:

G807.4

GUO Zhibin, ZHENG Lei, ZHOU Wei, GUO Ningning. A Study of University Students' Satisfaction with Physical Education in Colleges and Universities Based on Chinese Customer Satisfaction Theory[J]. Journal of Chengdu Sport University, 2024, 50(4): 132-138.

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A Study of University Students' Satisfaction with Physical Education in Colleges and Universities Based on Chinese Customer Satisfaction Theory

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