Abstract: In order to further reveal the mechanism of anomiein sports culture and ethical belief during social transitional period and explore the appropriate strategies for correcting anomie, this present paper studies the anomie issuesin sports development based on relevant sociological theories. The results show that: (1)Power anomieexists in sports policy formulation and implementation, bureaucratic structure and effect supervision; the contradiction between the supply and demand of public sportsservice resources, as manifested by the anomie of sports system, is worsening; the development of sports culturedriven by capital due to the anomie insports culture development is aggravating. These are currently the overall situation of anomie insports field.(2) The deviant behaviors of sports participants during social transitionalperiod are manifestedas social structural tension, resource-interest conflicts, and media communication alienation. (3) Ouranalysis based on the three-dimensional analytical framework of "ethical belief of sports-sports norm-sports participation behavior"shows thatcurrently the anomie in sports includes three types:anomie in ethic belief of sports, anomie innormal disorganization of sports and anomie in sports culture alienation, which are respectively manifested as instrumentalized and secularized cognition of sports, structural fragility of sports norms and low executive efficiencyduring the transition period, and tendencies of secularization, over entertainmentand vulgarization of sports culture. (4) The modern development brought about by social changes has changed the ethical values of traditional sports. The "social thoughts" promoted by the mutual construction of subculture and counter-normhas influenced the sports value and behavior choice of individuals, which are the social structural factors for anomie in sports culture and ethic beliefs of sports.(5) The strategies of correcting anomie in sports culture and ethical beliefs during the transitional period should focus on reconstructing ethical beliefs of sports and improving the moral standards of professional sports participants; establishing a coordinated governance mechanism andenhancing the supply and executive efficiency of sports system; raisingrisk awareness and establishingan early warning and monitoring mechanism of public opinions foranomie in sports culture and ethics.

Key words: bureaucratic structure, sports norms, disorganization, deviant behavior, collaborative governance, monitoring of public opinions, supply of sports system, sports risk