Abstract: During the critical period of higher education shift from the mode of extensive development to the mode of intensive development in China, this paper, by means of literature, investigation and logical analysis, explores the dilemma and outlet of China's physical education major from the perspective of supply side reform in hope of providing a reference for the sustainable development. The study finds that the low employment rate and the imbalance of talent supply and demand are the dilemmas that physical education major development is faced with. Based on the analysis, the paper puts forward some ideas and measures. The Ideas include: coping with controversy between admission size and education quality; optimizing the structure of major to meet social needs; reforming the current cultivation mode to cater to the demand upgrade. The major outlet is to improve education quality, and concrete measures include: controlling the admittance and improving quality of students; perfecting the course structure and highlighting the major specialty; innovating teaching methods to enhance practical ability; improving graduation requirements and strengthening qualification tests.

Key words: physical education, undergraduate major, supply side reform, the mode of intensive development, talent cultivation, higher education