女运动员在媒体表征中的15条规则:国际趋势与文化差异

doi:10.15942/j.jcsu.2016.02.002

Journal of Chengdu Sport University ›› 2016, Vol. 42 ›› Issue (2): 8-14.doi: 10.15942/j.jcsu.2016.02.002

• SPORTS HUMANITIES AND SOCIAL SCIENCE • Previous Articles Next Articles

15 Rules of Representation in Media Coverageof Sportswomen:International Trends and Cultural Differences

Toni Bruce

Faculty of Education and Social Work, the University of Auckland, Auckland New Zealand

Received:2015-10-22 Online:2016-03-15 Published:2016-03-25
About author:Toni Bruce, Ph.D, Associate Professor, Pesearch interests: Sport media and management, E-mail:t.bruce@auckland.ac.hz

Abstract

Abstract: The thesis is about the 15 Rules of Media Coverageof Sportswomen. Some Rules appear to be disappearing, others are very persistent and some have only become visible with the rise of social media and internet interactivity. Although there are national differences, many of the Rules are found across North America, Australasia, South Africa the United Kingdom and Western Europe, as well as parts of Asia and Eastern Europe.The thesis is to compare the international trends with results from research on Chinese sports media.

Key words: Sportswomen, Rules of Representation in Media Coverage, International Trends

CLC Number:

G80-056

Toni Bruce. 15 Rules of Representation in Media Coverageof Sportswomen:International Trends and Cultural Differences[J]. Journal of Chengdu Sport University, 2016, 42(2): 8-14.

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15 Rules of Representation in Media Coverageof Sportswomen:International Trends and Cultural Differences

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