Abstract: At present, China's economy has entered a new norm accompanied by a new stage of urbanization. In the process of urbanization in China, the traditional l industrial development mode drive by cheap production factors is severely challenged, so only the innovation-driven mode can ensure the sustainable development and sports industry is no exception. This paper examines the basic structure and the factors of the sports industry and puts forward the following suggestion of building the "triple helix" mode of sports industry development so as to realize the implementation of the new strategy of "Internet + finance + sports industry" to break the institutional barrier of the sports industry, promoting the establishment of the regional division of labor system and innovating mechanisms in the aspect of market organization environment, infrastructure construction of public sports, service industry, etc.

Key words: Urbanization, Sports industry, Mechanism innovation