关键词: 太极拳, 传播仪式观, 非遗传播, 话语, 文化符号, 文化认同

Abstract: The communication of Tai Chi as an intangible cultural heritage from the perspective of ritual view is not only a practical process of excavation, production, communication, and feedback of cultural symbol, but also a process of showcasing the vitality of Tai Chi culture, promoting audience to participate in activities and share the Tai Chi culture. The study aims to explore the communication and ritual construction of Tai Chi as an intangible cultural heritage. Using the methods of literature review and discourse analysis, the paper analyzes, from the perspective of ritual view, the ritual representation of Tai Chi such as cultural symbols, communicative interactions, and behavioral patterns in the new context of intangible cultural heritage communication. Meanwhile, the paper makes a discourse analysis on the ritual discourse, spatial discourse, and participatory discourse in the communication of Tai Chi as an intangible cultural heritage, clarifying the discourse orientation of cultural identity, cultural sharing, and cultural experience in the communication of Tai Chi as an intangible cultural heritage. Finally, the paper puts forward the practice approaches for the communication of Tai Chi as an intangible cultural heritage: excavating and showcasing ritual cultural symbols, constructing a diverse and inclusive cultural communication field, and enhancing the audience's on-site experience in interaction.

Key words: Tai Chi, The Ritual View of Communication, communication of intangible cultural heritage, discourse, culture symbols, cultural indentity