当我们谈论谷爱凌时在谈论什么——北京冬奥会谷爱凌夺冠的社交媒体评论主题挖掘

doi:10.15942/j.jcsu.2023.04.005

成都体育学院学报 ›› 2023, Vol. 49 ›› Issue (4): 33-39.doi: 10.15942/j.jcsu.2023.04.005

当我们谈论谷爱凌时在谈论什么——北京冬奥会谷爱凌夺冠的社交媒体评论主题挖掘

黄璐^1,2, 曾允菁¹, 刘波¹

1.清华大学体育部,北京 100084;
2.华北理工大学体育部,河北唐山 063210

收稿日期:2022-07-20 修回日期:2023-03-24 出版日期:2023-07-15 发布日期:2023-08-09
通讯作者: 刘波,教授,博士生导师,研究方向:体育管理;E-mail:longrun@tsinghua.edu.cn。
作者简介:黄璐,教授,硕士生导师,研究方向:体育与社会问题;E-mail:huanglu0797@sina.com。
基金资助:
国家社会科学基金重点项目“新时代中国特色竞技体育人才培养模式研究”(20ATY009)。

What Are We Talking about When We Talk about Eileen Gu——Topic Mining Based on the Social Media Comments of Eileen Gu Winning the Beijing Winter Olympics

HUANG Lu^1,2, ZENG Yunjing¹, LIU Bo¹

1. Division of Sports Science and Physical Education, Tsinghua University, Beijing 100084;
2. Department of Physical Education, North China University of Science and Technology, Tangshan Hebei 063210

Received:2022-07-20 Revised:2023-03-24 Online:2023-07-15 Published:2023-08-09

摘要/Abstract

摘要： 北京冬奥会胜利举办,我国运动员谷爱凌成为街谈巷议的热门话题。运用LDA主题模型,对北京冬奥会谷爱凌夺冠时刻的社交媒体评论内容进行挖掘与分析,呈现出6大聚类主题:主题1聚焦于谷爱凌优异的竞技表现和媒体表现;主题2突出了谷爱凌成长的家庭教育因素;主题3侧重于谷爱凌夺冠的泛娱乐化话题及“扩圈”传播;主题4聚焦于谷爱凌“学训双优”的社会启蒙话题;主题5表达了“谷爱凌是中国人”的亲和话题;主题6聚焦于谷爱凌的归化身份与国籍争议。“谷爱凌现象”是“扩圈”奥林匹克社区的典型案例,有关谷爱凌的话题讨论已经延伸到教育、泛娱乐化、社会认同、中美关系等领域,基于LDA的主题-共现词分析表明,中美大国博弈语境是塑造“谷爱凌现象”社交媒体评论主题关系的暗线。

关键词: 2022北京冬奥会, 社交媒体, 评论主题, 运动员归化, 谷爱凌

Abstract: The victory of Eileen Gu in the Beijing Winter Olympics sparked a heated discussion on the Internet. The content of social media comments at the moment when Eileen Gu won the championship in the Beijing Winter Olympics was excavated and analyzed on the basis of the LDA topic model, and the six topic clustering results were shown as follows: Topic 1 focused on Eileen Gu's outstanding athletic performance and media performance. Topic 2 highlighted the family background factors of Eileen Gu's growth. Topic 3 focused on the pan-entertainment topic of Eileen Gu's victory and the spread of "circle expansion". Topic 4 commented on social enlightenment topics: Eileen Gu's dual identities as "World Champion" and "Curve Wrecker". In Topic5 the social cognition of "Eileen Gu is Chinese" was constructed. In Topic 6, the controversial topic of Eileen Gu's naturalization and national identity was focused. The ''Eileen Gu phenomenon'' is a typical case of the ''The Crossover" Olympic community. Discussions on Eileen Gu's topics have been extended to a series of fields, namely, education, pan-entertainment, social identity, Sino-US relations, etc. Based on the co-occurrence term analysis of LDA theme, the context of the Sino-US power game is the hidden line that shapes the relationship between the topics of social media comments on the "Eileen Gu phenomenon".

Key words: Beijing Winter Olympics, social media, comment topics, athlete naturalization, Eileen Gu

中图分类号:

G80-056

黄璐, 曾允菁, 刘波. 当我们谈论谷爱凌时在谈论什么——北京冬奥会谷爱凌夺冠的社交媒体评论主题挖掘[J]. 成都体育学院学报, 2023, 49(4): 33-39.

HUANG Lu, ZENG Yunjing, LIU Bo. What Are We Talking about When We Talk about Eileen Gu——Topic Mining Based on the Social Media Comments of Eileen Gu Winning the Beijing Winter Olympics[J]. Journal of Chengdu Sport University, 2023, 49(4): 33-39.

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当我们谈论谷爱凌时在谈论什么——北京冬奥会谷爱凌夺冠的社交媒体评论主题挖掘

What Are We Talking about When We Talk about Eileen Gu——Topic Mining Based on the Social Media Comments of Eileen Gu Winning the Beijing Winter Olympics

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