中国体育伦理的国际叙事:问题、原因与策略

doi:10.15942/j.jcsu.2023.04.004

成都体育学院学报 ›› 2023, Vol. 49 ›› Issue (4): 25-32.doi: 10.15942/j.jcsu.2023.04.004

中国体育伦理的国际叙事:问题、原因与策略

何平香¹, 龚正伟²

1.上海体育学院新闻与传播学院,上海 200438;
2.上海体育学院体育与健康伦理研究院,上海 200438

收稿日期:2023-01-13 修回日期:2023-04-20 出版日期:2023-07-15 发布日期:2023-08-09
作者简介:何平香,博士研究生,研究方向:体育伦理学、体育跨文化传播;E-mail:sissie1226@126.com。
基金资助:
国家社科基金项目“数字时代我国体育伦理的全球叙事研究”(19BTY002)。

GlobalNarration of Chinese Sports Ethics: Problems, Pressure and Challenges

He Pingxiang¹, Gong Zhengwei²

1. School of Journalism and Communication, Shanghai University of Sport, Shanghai 200438;
2. E-Institute of Sports and Health Ethics, Shanghai University of Sport, Shanghai 200438

Received:2023-01-13 Revised:2023-04-20 Online:2023-07-15 Published:2023-08-09

摘要/Abstract

摘要： 为提高中国体育伦理国际叙事效益,以中外主流媒体体育报道为对象,运用文本分析和案例研究方法对中国体育伦理国际叙事存在问题与原因进行探析。结果发现,中国国际体育组织官员国际叙事作用没有得到充分发挥、精英运动员缺少国际叙事素养培训、高校体育学者国际叙事缺少伦理取位、体育媒体国际叙事缺少充分的媒介协作;其原因在于各行业参与国际体育事务的主动性不强、中国体育叙事介质同化组合能力不足,给中国体育伦理国际有效叙事带来了挑战;解决问题的策略是中国体育国际叙事应该团结多样性的叙事合作伙伴、进行体育叙事的跨业务单元协作和进行专业性伦理取位的叙事生产。

关键词: 体育伦理, 伦理取位, 国际叙事

Abstract: In order to explore the global narrative effect of Chinese sports ethics, through the framework of three-dimensional discourse analysis and the use of corpus assisted discourse analysis, this paper builds a corpus of Chinese and foreign mainstream media sports reports, and analyzes the effects and existing problems of the global communication of Chinese sports ethics values. The results show that the number of global narrative of Chinese sports mainstream media is large, but there are still some problems. The narrative subject is lack of value discourse dominance, lack of narrative education, lack of ethical consciousness, lack of narrative cooperation; The sports narrative value is deeply impacted by the western liberalism and pluralism, which brings the dissemination pressure to the core values of socialism with Chinese characteristics and sports values. The strong discourse of western sports, the international pattern of ideological disputes, the assimilation combination of western sports narrative media and the irregularity of Chinese sports ethics narrative discourse have brought challenges to the effective global narrative of Chinese sports ethics.

Key words: sports ethics, sports ethics, global narrative

中图分类号:

G80-059

何平香, 龚正伟. 中国体育伦理的国际叙事:问题、原因与策略[J]. 成都体育学院学报, 2023, 49(4): 25-32.

He Pingxiang, Gong Zhengwei. GlobalNarration of Chinese Sports Ethics: Problems, Pressure and Challenges[J]. Journal of Chengdu Sport University, 2023, 49(4): 25-32.

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链接本文: https://cdtyxb.cdsu.edu.cn/CN/10.15942/j.jcsu.2023.04.004

https://cdtyxb.cdsu.edu.cn/CN/Y2023/V49/I4/25

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中国体育伦理的国际叙事:问题、原因与策略

GlobalNarration of Chinese Sports Ethics: Problems, Pressure and Challenges

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